Tag Archive Brand Identity

ByMiss Digital Media

How Customers Experience Shapes Your Brand

How Customers Experience Shapes Your Brand: In this classroom blog, Miss Digital Media collaborates with Katie Spreadbury, from Orange Sheep Research.

Katie provides a different perspective on how we can give our Brand a Boost by considering the customer’s experience of our brand and identifying how we can improve our brand by asking our customers questions.

Katie Spreadbury - Orange Sheep Research
How customers experience shapes your brand

You do not own the way your brand is perceived

Sure you can work out your brand values, sort your logo, colour palette and design, choose your brand voice, and so on. But the fact remains, your audience – your customers/clients and the people you are targeting to be customers/clients in future – are the only ones who truly know your brand. 

Because their truth – the way they perceive your brand – is the only one that matters. 

Every interaction you have with your customers shapes their view of your brand. From the post you put on social media, to your website, to the experiences they have of dealing with you directly (purchasing or working with you) to the way they see you interacting with others online – it all shapes their perception of you and therefore your brand image.

Is the image you are putting out there the same as the one you think you are putting out?

For example, one of your brand values might be “helpful”. But if they are seeing a lot of comments and questions on your social media page going unanswered, this will not be something they particularly associate with you.

The only way to really know what they think of you is to ask them.

Asking questions such as what words they would associate with your brand, how your brand makes them feel, whether they agree your brand is aimed at them. What do they really think of you? Do they associate the values you are trying to portray with you? 

Only by having these conversations can we know what people are really thinking about us. For more advice on how to have these conversations with your audience check out Katie’s blog on the issue ‘What do your ideal customers value more than anything?

Katie’s Biog:  

Katie Spreadbury founded OrangeSheep Research to help small businesses increase sales by building a band of loyal customers who buy more, more often, and who will shout about them to anyone who will listen. Katie believes that when a business knows what their customers really think they have the foundations to build a business their customers love, and she helps them get there through high-quality customer research. To learn more about how to find out what your customers really think to join Katie in her free Facebook group, the aptly named “What your customers REALLY think”.

Miss Digital Media would like to thank Katie for sharing her useful tips and advice which will help to Boost Your Brand. 

Would you like to be featured in this Classroom Blog?

If you would like to write a guest post or be interviewed for Miss Digital Media’s Classroom blog please email beckie@missdigitalmedia.co.uk

Read more articles from the Miss Digital Media’s Classroom Blog

If you need help with branding, blogging, websites, or self-publishing please get in touch – I’m here to help! 

Call 07900002530 or email beckie@missdigitalmedia.co.uk

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ByMiss Digital Media

Mindset and Branding

Mindset and Branding. In this classroom blog, Miss Digital Media interviews Faye, from Faye Cox Coaching on the topics of Mindset and Branding.

Faye Cox Coaching - Miss Digital Media Classroom Blog
Faye Cox Coaching - Miss Digital Media Classroom Blog

Faye Cox, Mindset & Confidence Coach

In the process of starting and developing a business our personal mindset plays a big part in the progress we make. It also impacts our communication, marketing, and branding. Although subtle, we may unintentionally project the wrong message about ourselves and our business.

I interviewed Mindset Coach, Faye Cox about how our mindset affects our business development and branding. 

What can we do to identify our limiting thoughts and reframe them?

Limiting thoughts tend to come from our childhood. We take on our family beliefs from an early age, but as adults and business owners most of these beliefs no longer serve us.

We can identify them when thoughts arise that we feel might be holding us back e.g. Money doesn’t grow on trees etc. This is typical of someone who has limiting beliefs around how much money they deserve to make in their business.

WE can re-frame them by finding more positive statements to better support us, such as I AM open to receiving money into my life and business. Repeat this over and over each and every day until it becomes the norm.

This will re-wire your mind into thinking positively around money rather than negatively. The brain loves repetition and that’s how you developed the limiting belief in the first place!

What can we do to combat imposter syndrome?

All too often, we spend far too much time comparing ourselves to others. This is not only a complete waste of our time, but it also holds us back from creating the success we truly deserve.

To combat Imposter Syndrome I get my clients to first write out their professional profile to include everything they do, how they do it, what makes them different and the style in which they deliver their services.

I ask them to put it somewhere that they can see it every day. This helps them remind themselves that they are good enough, they are experienced enough and they are qualified enough.

This is a great daily confidence boost too! I then get clients to list everything they’ve achieved in their life & business so far and again, put it somewhere they can see it.

Lastly, I get them to catch the language that they use when talking about themselves. We re-frame their self-talk from the negative to the positive. What you tell yourself matters and you need to be kinder to yourself.

Everyone is unique and the more you realise your own strengths, the less you feel the need to compare to others.

How do you think our mindset affects, our business development and branding? 

If you don’t do the work on your mindset then the business is going to be an uphill struggle, no matter how much skill and business knowledge you have. A mindset for success is fundamental to your business.

Your mindset will also affect your branding hugely. You need to know who you really are so that you can create the right branding that fits who you are and what you’re about as a business owner.

This shines through then to your potential clients who will be attracted to you and your business as a result.

How can we clarify our own mission and purpose in our businesses?

In order to clarify your mission and purpose, you first need to find out who you really are! This is number one in everything when looking at your business.

You have to be in alignment with your values, mission, and vision. Look at your strengths and work out exactly what it is that you want to put out into the world.

What positive actions would you recommend to business owners to improve their mindset and increase the visibility of their brand?

Firstly, take a step back and work out your personal values, the ones that you hold true today and let go of the ones that have been given to you, that no longer serve you as a person or business owner.

Let go of any old habits that are holding you back and create more powerful ones. Welcome your failures and see them as learning so you can grow. Create a rock-solid routine and get out of your own way. 

In terms of visibility, if you’re not visible your clients can’t find you and you’re working your butt off every day. Staying small isn’t going to work for you here.

Hiding in the shadows is no good for anyone and copying someone else and thinking you ‘Should’ be doing everything that others are doing isn’t going to help either.

Allowing yourself to be 100% you, is by far the easiest and best way to attract clients into your business. Trust your own intuition!

How can you help business owners, and how can they contact you for help?

Most people come to me because they want to make a positive change in their life. They want to feel more motivated, they want to escape their bad habits and they want to be more confident within themselves.

My coaching style is no-nonsense, straight-talking, and gets to the core issue. I believe that in order to gain clarity and move forward you need to go deeper and release the fears and limiting beliefs that are holding you back. 

I work with a range of female business owners world-wide. Using my Coaching, Cognitive Behavioural Therapy knowledge, and NLP skills and experience.

I support these women to gain the necessary clarity to help them achieve what they truly want in their life and business.

I coach both individuals and groups who want to create a successful life and business without having to sacrifice their family and friends, and those looking for more time and self-belief.  

You can find me hanging out in my FB group ‘The Positivity Hub’ or you can contact me at faye@fayecoxcoaching.co.uk. I also have a FREE download which you can grab here!

Miss Digital Media would like to thank Faye for sharing her tips and advice on mindset, branding, and visibility.


Would you like to be featured in this Classroom Blog?

If you would like to write a guest post or be interviewed for Miss Digital Media’s Classroom blog please email beckie@missdigitalmedia.co.uk

Read more articles from the Miss Digital Media’s Classroom Blog

If you need help with branding, blogging, websites, or self-publishing please get in touch – I’m here to help! 

Call 07900002530 or email beckie@missdigitalmedia.co.uk

Branding | Graphic Design | Print Design | Books | Ebooks | Publications | Social Media | SupportTraining | Websites | and much more!