Tag Archive Branding tips

ByMiss Digital Media

Boost Your Brand

Boost Your Brand with Miss Digital Media. Beckie Sanderson of Miss Digital Media recently created a video workshop for the upcoming Digital Women Summit.

This online event has been created by Her Business Buddy and is taking place between 7th-11th September. You can sign up for the event here:

This event aims to empower women globally with digital skills, hosting 22 speakers on a range of topics over 5 days.

It is the first event of its kind to take place for India but will be available for free to anyone all over the world.

Boost Your Brand Workshop

This workshop covers a variety of topics including:

  • Mindset & Branding
  • Ideal Client: Why, Who, What, Where and How
  • Brand Identity
  • Brand Visibility
  • Customer Experience

Throughout the process of creating and developing a business brand or a personal brand, we have to think about so many different factors.

A brand is not just about the design of a company logo, and the colours used in marketing, it is so much more than that! 

This workshop provides practical advice, and access to my ideal client worksheet, which actionable tasks that will really help to give your Brand a Boost. You can get a sneak preview here!

I hope you found my video workshop helpful? I’d love your feedback and comments, and some likes and subscribes to my YouTube Channel would be great!

Thank you

Beckie x

Would you like to be featured in this Classroom Blog?

If you would like to write a guest post or be interviewed for Miss Digital Media’s Classroom blog please email beckie@missdigitalmedia.co.uk

Read more articles from the Miss Digital Media’s Classroom Blog

If you need help with branding, blogging, websites, or self-publishing please get in touch – I’m here to help! 

Call 07900002530 or email beckie@missdigitalmedia.co.uk

Branding | Graphic Design | Print Design | Books | Ebooks | Publications | Social Media | SupportTraining | Websites | and much more!

ByMiss Digital Media

How Customers Experience Shapes Your Brand

How Customers Experience Shapes Your Brand: In this classroom blog, Miss Digital Media collaborates with Katie Spreadbury, from Orange Sheep Research.

Katie provides a different perspective on how we can give our Brand a Boost by considering the customer’s experience of our brand and identifying how we can improve our brand by asking our customers questions.

Katie Spreadbury - Orange Sheep Research
How customers experience shapes your brand

You do not own the way your brand is perceived

Sure you can work out your brand values, sort your logo, colour palette and design, choose your brand voice, and so on. But the fact remains, your audience – your customers/clients and the people you are targeting to be customers/clients in future – are the only ones who truly know your brand. 

Because their truth – the way they perceive your brand – is the only one that matters. 

Every interaction you have with your customers shapes their view of your brand. From the post you put on social media, to your website, to the experiences they have of dealing with you directly (purchasing or working with you) to the way they see you interacting with others online – it all shapes their perception of you and therefore your brand image.

Is the image you are putting out there the same as the one you think you are putting out?

For example, one of your brand values might be “helpful”. But if they are seeing a lot of comments and questions on your social media page going unanswered, this will not be something they particularly associate with you.

The only way to really know what they think of you is to ask them.

Asking questions such as what words they would associate with your brand, how your brand makes them feel, whether they agree your brand is aimed at them. What do they really think of you? Do they associate the values you are trying to portray with you? 

Only by having these conversations can we know what people are really thinking about us. For more advice on how to have these conversations with your audience check out Katie’s blog on the issue ‘What do your ideal customers value more than anything?

Katie’s Biog:  

Katie Spreadbury founded OrangeSheep Research to help small businesses increase sales by building a band of loyal customers who buy more, more often, and who will shout about them to anyone who will listen. Katie believes that when a business knows what their customers really think they have the foundations to build a business their customers love, and she helps them get there through high-quality customer research. To learn more about how to find out what your customers really think to join Katie in her free Facebook group, the aptly named “What your customers REALLY think”.

Miss Digital Media would like to thank Katie for sharing her useful tips and advice which will help to Boost Your Brand. 

Would you like to be featured in this Classroom Blog?

If you would like to write a guest post or be interviewed for Miss Digital Media’s Classroom blog please email beckie@missdigitalmedia.co.uk

Read more articles from the Miss Digital Media’s Classroom Blog

If you need help with branding, blogging, websites, or self-publishing please get in touch – I’m here to help! 

Call 07900002530 or email beckie@missdigitalmedia.co.uk

Branding | Graphic Design | Print Design | Books | Ebooks | Publications | Social Media | SupportTraining | Websites | and much more!