Tag Archive design

ByMiss Digital Media

Brands, Books, and Bios

Brands, Books, and Bios. Miss Digital Media interviews The Simple Mum, Blogger, and Award-winning Author Cheryl Lee-White, who shares her experience and tips on creating, publishing, and promoting Brands, Books and Bios.

Cheryl Lee-White is a mother to 3 girls and lives with them and her partner in Somerset, UK. She is an award-winning children’s author and writes a blog for parents called The Simple Mum. She uses her passion for writing and photography to create a business utilising these. 

When and why did you start your business? 
I started my blog up in 2016 which at first was just a hobby. I had a passion for writing and a blog seemed like the best outlet to share my passion. I have 3 daughters and we love to be active and enjoy the great outdoors so I thought I could write a blog about parenting sharing our experience. I named my blog The Simple Mum as my focus is on keeping parenting simple. Blogging was a stepping stone for me to branch out into other areas.

What products and services does The Simple Mum offer? 
Firstly I have my website that offers readers a wealth of free information on all things parenting. I run my blog like a magazine adding posts on different categories every month to ensure there is a wide diversity of content. 

I have written and published 2 children’s rhyming books, ‘Pete The Cheeky Parakeet‘ and the award-winning ‘The Book of Silly Rhymes‘. I offer local author visits where I will go into schools and discuss how to become a writer and read my story to the children.  

I offer freelance writing services where I write content for other businesses and I also sell my photography on stock websites and occasionally sell prints via my social media pages.

What inspires you to write and how do you develop your ideas?
A love for writing is what drives me to keep constantly creating and trying new types of writing. My inspiration definitely comes from my children. Being a mother helps me to create posts for my blog that can help other parents. My children are also what inspired me to start writing children’s books. 

How did you find the process of writing, designing, and publishing your first book? 
Finishing writing a story is just the beginning of the journey and the easy part the publishing is the hard part. Finding a publisher in the first place isn’t easy. You can’t submit stories directly to traditional publishers so you have to use literary agents that can take anything up to 4 months to get back to you. I was lucky that I stumbled across an interview with a new children’s book publisher called Blue Falcon Publishing who was accepting direct submissions. They are in between traditional and self-publishing as I do pay a small fee for their services but they handle all the publishing, editing, blurb write up, cover design, and help with marketing. 

Would you ever self publish a book? 
Yes, I would consider using self-publishing services I did almost use Amazon publishing before I found my publisher. I am however a perfectionist and don’t have the skills to create a good looking book so even if I self-published I would always outsource a professional to edit and design the book for me and of course an illustrator.

What platforms, tools, processes, and techniques do you use to promote your blog and sell your books, products, and services? 
My favourite platform for promoting is Facebook. This generates me the most leads for my blog and books and is also the platform I am most familiar with. Instagram is another favourite platform of mine and is where I sometimes make sales on my photography as it is a very image-based platform. 

Twitter although I don’t get much traffic or interaction from there it is a great place to find opportunities and connect with other bloggers. 

What tips can you share about how you built your personal brand and Bio? 
Be authentic and create a brand that resonates with you. My brand for The Simple Mum is very personal to me even down to my logo which consists of my family and the beach 2 of my favourite things. 

What tips could you share with other aspiring writers, authors, and business mums about blogging and building an audience?
My biggest tip to share with other aspiring writers is to never give up, keep constantly writing, and challenging yourself. The best way to build an audience is to write and share as much of your work as you can. Starting up your own blog is one way to share your work and gradually grow an audience. Also, guest blogging for other websites will help build an audience and get you noticed. I recently wrote a poem for Captain Tom Moore that I shared on my social media, from that it was then shared on a website for lockdown poetry and from there I was contacted to ask if I wanted to be a judge for a poetry competition. Keep writing and sharing as you never know where it will lead you. 

What projects do you have planned for the future? 
During Lockdown I have written a new children’s rhyming story so I am going through the process of getting it published and hopefully it should be ready later this year. I am also looking into setting up a family photography service to add more to the photography side of my business.

You can find The Simple Mum on Facebook at https://www.facebook.com/thesimplemum/ and check out her blog at http://www.thesimplemum.com/

Miss Digital Media would like to thank Cheryl for sharing her tips and advice on writing, blogging, personal branding, publishing, and promotion.
If you would like to write a guest post for Miss Digital Media’s Classroom blog please email hi@missdigitalmediaco.uk

Read more articles from the Miss Digital Media’s Classroom Blog

If you need help with branding, blogging, websites, or self-publishing please get in touch – I’m here to help! 

Call 07900002530 or email hi@missdigitalmedia.co.uk

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ByMiss Digital Media

What does your logo say about you?

What does your logo say about you? Does it give the right impression of your business? Does it tell people what you do? Does it represent your brand well?

As a business owner, there are many aspects to consider in creating your logo and brand identity, such as budget, functionality, and creating the right look and feel for your business. 

Investing in your Logo design
When selecting a designer to work with it is very important to choose the right person for the job, which can be quite confusing when there are so many designers and various price options available. 

Whether your business is a start-up or an established business, you need to ensure that any investment provides brand assets that are fit for purpose and bring a good return on investment. 

As I designer I am frustrated by seeing other ‘designers’ offering logo design or any design services for that matter at extremely low cost. I think this de-values, the quality, and integrity of design.  

Yes, there are many people on websites like fiver and people per hour who will offer you the world for a fiver. I would hedge my bets that it’ll cost you more than a fiver to fix the problems and any loss of time in using their services – this would be such a bad investment.

Recently I’ve seen many low budget logo design services being advertised for a little as £5-£20. Some show examples that can’t really be called logos in my opinion. Others may look pretty but don’t really stand up as proper logo designs that are scalable, legible, or unique. 

What is worse is that often these services are in some cases not using the correct software tools or following the most basic of design principles and as a result, they are not providing their clients with properly designed logos.

Logo’s should be created in a vector format, and customers should be supplied with a .ai file so that the logo design can be used for a variety of purposes. But then again for £5! Could anyone really expect to get a decent, unique professional logo design supplied in the correct formats? I think not! 

Below I’ve listed 3 pricing categories for logo design in the current market and what you can expect to get for those prices. 

Logo Design Budget
Low Budget £5-20: Generic, basic, template logo designs, created on Canva, or with incorrect tools or software. Whilst they might look ok and sufficiently do the job on your social media, will these stand up to being used in print media? Is the work provided fit for purpose? Does it make your business look professional or amateurish? I think it makes it look like you don’t value your own business more than £20. 

Mid Range £100-£350: I feel this is a more realistic ballpark figure and a fairer price for creating a professional logo design. Depending on your requirements and design brief, you should expect to receive initial design concepts, 1 lot of variations based on your feedback, and the final logo design, also possibly a final logo supplied in different colorways. I would ensure that you receive a variety of different formats and sizes for use in print and social media. You should check with your designer how their process works and what their price includes.

High-Cost £1000-£15,000 plus: This price range would be for much larger organisations or corporate businesses. This would be for a very high-end logo and branding design for global, international audiences, and high ticket business. Where a client wants to create a complete brand identity and develop company brand guidelines to follow. Such as specifying colour palettes, fonts, sizing, spacing, image elements, language and tone of copywriting, and much more. 

Miss Digital Media Logo Design
I am offering logo design from just £99. Providing clients with a bespoke design supplied in a variety of formats to use in print and social media. 

The process is simple, I discuss the client’s brand and design brief, and create some draft concepts, from which a final logo is developed and supplied in a variety of formats. 

If you would like to discuss this service in more detail please get in touch! I’m always happy to discuss these things – there is never any obligation to purchase. Take a look at the Portfolio page to see examples of my work.

Please get in touch if you would like to discuss your logo design – I’m here to help! 

Call 07900002530 or email hi@missdigitalmedia.co.uk

Branding | Graphic Design | Print Design | Books | Ebooks | Publications | Social Media | SupportTraining | Websites | and much more!

ByMiss Digital Media

Do you need help with your online marketing?

Do you need help with your online marketing? Are you stressed out with updating your website, writing blogs, and creating social media content?

Are you a Coach consultant or Creative? Which online marketing tools cause you the biggest headache? You might love some while others can become time-sucking vampires causing you major stress!

Tools vs Time
There are so many different social media platforms, tools, software and apps available these days, as business owners it can become overwhelming to manage to create online marketing content and to develop all the different skills you need.

Choosing where your time is best spent is another tricky aspect as a business owner, what is right for one business may not be the same for another – but also everyone one is different and has different strengths and different ways of learning.

Miss Digital Media uses a variety of software for graphic design online marketing, mainly Adobe Photoshop InDesign and Illustrator which are industry-standard software for graphic designers. Plus Canva and Adobe Spark which are free software platforms with additional paid features. These are fantastic tools for non-designers that provide easy to use platforms and editable templates. I use a mixture of theses software platforms depending on what content is being created and who for. I use WordPress to manage my own and my client’s websites, Loomly to schedule social media content, and Mailchimp for email marketing.

Outsourcing vs DIY Marketing
There are always opportunities for business owners to develop their skills in creating content for their branding, social media, websites, and email marketing. However, for some, it is better to outsource content creation and design to professionals who are more experienced, enabling the business owner to keep doing what they do best, and serving their customers.

However, many small businesses simply do not have the budget to outsource content creation and need to take control of their online marketing. In this case, there are many free and low-cost training courses and workshops available, and plentiful opportunities for free or low-cost platforms, apps, and software to use.

Online Marketing Support and Training
If you need some help to develop your online marketing, Miss Digital Media can give your branding a boost in many ways, with monthly online marketing support or 1-2-1 training in any particular area you need. There is certainly no need for you to struggle alone, I can guide you through the process and teach you the skills you need to put you in the driving seat – I’m here to help!

Please get in touch if you would like to book a FREE Branding Consultation, a 1-2-1 training session or to discuss monthly online marketing support for your business, I’m here to help! 

Call Beckie on 07900002530 or email hi@missdigitalmedia.co.uk

Branding | Graphic Design | Print Design | Books | Ebooks | Publications | Social Media | SupportTraining | Websites | and much more!