What does your logo say about you?

ByMiss Digital Media

What does your logo say about you?

What does your logo say about you? Does it give the right impression of your business? Does it tell people what you do? Does it represent your brand well?

As a business owner, there are many aspects to consider in creating your logo and brand identity, such as budget, functionality, and creating the right look and feel for your business. 

Investing in your Logo design
When selecting a designer to work with it is very important to choose the right person for the job, which can be quite confusing when there are so many designers and various price options available. 

Whether your business is a start-up or an established business, you need to ensure that any investment provides brand assets that are fit for purpose and bring a good return on investment. 

As I designer I am frustrated by seeing other ‘designers’ offering logo design or any design services for that matter at extremely low cost. I think this de-values, the quality, and integrity of design.  

Yes, there are many people on websites like fiver and people per hour who will offer you the world for a fiver. I would hedge my bets that it’ll cost you more than a fiver to fix the problems and any loss of time in using their services – this would be such a bad investment.

Recently I’ve seen many low budget logo design services being advertised for a little as £5-£20. Some show examples that can’t really be called logos in my opinion. Others may look pretty but don’t really stand up as proper logo designs that are scalable, legible, or unique. 

What is worse is that often these services are in some cases not using the correct software tools or following the most basic of design principles and as a result, they are not providing their clients with properly designed logos.

Logo’s should be created in a vector format, and customers should be supplied with a .ai file so that the logo design can be used for a variety of purposes. But then again for £5! Could anyone really expect to get a decent, unique professional logo design supplied in the correct formats? I think not! 

Below I’ve listed 3 pricing categories for logo design in the current market and what you can expect to get for those prices. 

Logo Design Budget
Low Budget £5-20: Generic, basic, template logo designs, created on Canva, or with incorrect tools or software. Whilst they might look ok and sufficiently do the job on your social media, will these stand up to being used in print media? Is the work provided fit for purpose? Does it make your business look professional or amateurish? I think it makes it look like you don’t value your own business more than £20. 

Mid Range £100-£350: I feel this is a more realistic ballpark figure and a fairer price for creating a professional logo design. Depending on your requirements and design brief, you should expect to receive initial design concepts, 1 lot of variations based on your feedback, and the final logo design, also possibly a final logo supplied in different colorways. I would ensure that you receive a variety of different formats and sizes for use in print and social media. You should check with your designer how their process works and what their price includes.

High-Cost £1000-£15,000 plus: This price range would be for much larger organisations or corporate businesses. This would be for a very high-end logo and branding design for global, international audiences, and high ticket business. Where a client wants to create a complete brand identity and develop company brand guidelines to follow. Such as specifying colour palettes, fonts, sizing, spacing, image elements, language and tone of copywriting, and much more. 

Miss Digital Media Logo Design
I am offering logo design from just £99. Providing clients with a bespoke design supplied in a variety of formats to use in print and social media. 

The process is simple, I discuss the client’s brand and design brief, and create some draft concepts, from which a final logo is developed and supplied in a variety of formats. 

If you would like to discuss this service in more detail please get in touch! I’m always happy to discuss these things – there is never any obligation to purchase. Take a look at the Portfolio page to see examples of my work.

Please get in touch if you would like to discuss your logo design – I’m here to help! 

Call 07900002530 or email hi@missdigitalmedia.co.uk

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About the author

Miss Digital Media administrator

I am a Digital Media Trainer and Designer, owner of Miss Digital Media. I am creative professional with 15+ years experience who is passionate about digital media!

2 Comments so far

Kerri HoldenPosted on4:16 pm - Apr 29, 2020

Hi, I have had a fairly cheap logo designed for me a while ago, and it is not until recently, when I have understood more about branding that I realised I was not asked a single question about my brand, my ideal client, what my product or service was or even what my brands core values were. Now looking back, how could they have provided me with a logo that was in line with my brand and my messaging.
Great post Beckie, thanks

    Miss Digital MediaPosted on6:08 pm - Apr 29, 2020

    Hi Kerri,

    I’m really glad you enjoyed this post!

    I see it happen a lot! It is difficult for business owners to backtrack from this position too. Redesigning all content to have a new logo and rebranding a website, social media, and print marketing further down the line is an even costlier and a much bigger headache.

    Thank you for your feedback!

    Beckie 🙂

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