Author Archive Miss Digital Media

BOOST YOUR BRAND WITH BOOKS COURSE

BOOST YOUR BRAND WITH BOOKS COURSE: Create, design and publish, books, ebooks, journals and planners. 

I’m excited to launch my signature course Boost Your Brand with Books, where I Beckie Sanderson, brand and book designer at Miss Digital Media will teach coaches, consultants and creatives, how to self publish their own branded books. 

 

DO YOU…

  • dream of creating your own branded books and ebooks?
  • love stationery and want to create your own notebooks, journals, planners?
  • want to create lead magnets and generate passive income?

THE BOOST YOUR BRAND WITH BOOKS COURSE

This is a fun and creative course for business owners who want to create their own books, ebooks, notebooks, journals, and planners. Created by branding, book designer, and Publishing Specialist Beckie Sanderson at Miss Digital Media this course will teach you the tools, processes, and techniques involved in creating, designing, and publishing your own branded books and ebooks in just 4 weeks. 

WHO IS IT FOR?

This course is ideal for you if you are a Coach, Consultant, or Creative who:

  • wants to attract your ideal clients
  • wants to grow your audience or build your mailing list
  • wants to generate leads for courses, programmes, one to one support, or services
  • wants to boost your brand visibility
  • already create lots of content for their blogs and social media
  • has already started writing their book or have a finished manuscript
  • has a ready to buy audience or community
  • wants to create a low ticket item for your audience
  • wants to create a workbook for your course or programme

 

ABOUT THE COURSE

The course will be 4 x 2 hour sessions delivered online via zoom, with replay links available. A total of 8 hours of guided learning, including course workbook, templates, and resources. 

Sept Course dates & times: 10-12am GMT, 8/9/22, 15/9/22, 22/9/22, 29/9/22.

  • Session One: Introduction to self-publishing and market research
  • Session Two: Writing and editing your book
  • Session Three: Design
  • Session Four: Publishing, Marketing & Promotion

You will be expected to complete homework tasks, writing, editing, and design outside of your lessons with a view to having your book ready to publish in the final session.

To help you complete the course and answer any further questions delegates will be invited to join a private Facebook group where you can get extra support. You can also book additional 1-2-1 training sessions after the course should you need extra design support or technical help with you getting your books published.

The Course will take place online via Zoom. Replay links will be available in the dedicated Facebook Group. When you sign up you will be sent an invoice for immediate payment to secure your place.


YOU WILL LEARN

  • Introduction: the opportunities for self-publishing
  • Research: Market, audience, and keywords
  • Writing & Editing: Manuscript, repurposing content, copy editing, proofreading, working with editors and ghostwriters
  • Design: Book and ebook formats, templates, design tools, working with designers.
  • Publishing: Self-Publishing platforms, Issu, KDP Ingram Spark etc
  • Marketing & Promotion: Marketing, promotion, and advertising methods, strategies, templates, and more.

AT THE END OF THE COURSE

You will have created, designed, and published your branded books and or ebooks to use as lead magnets, and have a marketing strategy and a range of templates and tools to promote, and sell your books, so you can begin to generate leads and create a passive income for your business. You will be able to use your books to help boost your brand visibility and position you as an expert in your field and attract your ideal clients.

ENROL NOW

Enrol before July 31st for 50% early bird discount
Enrol before August 31st for 20% early bird discount [ FULL PRICE £250 ]


I’m here to help!

I understand the challenges you face with developing your business, building your personal brand and creating content for your online marketing. You probably feel… 

Stressed and overwhelmed
Held back by your branding
Struggling to attract your ideal clients
Frustrated by your a lack time, skills or creativity

I'm here to help!

I understand the challenges of building brand consistency across so many different platforms and that each person has different challenges, and is at a different stage of their business journey.

It is my mission and purpose to empower women in business using my skills and expertise. 

I provide a friendly and supportive approach that is tailored to your needs because as an ambitious business owner myself, I know the struggle with the Juggle in developing your business and. your brand. 

Let me help you to…

Stop the stress and overwhelm
Discover what’s holding you back
Create the brand you dream about
Attract your ideal clients
Do your thing!

Im-here-to-help

Work with me

I offer range of design, support and training packages and various ways you can work with meCheck out My offers.

Book a free 15 min consultation with me so we can get to know each other, and discuss what you need help with.

Or, if you are feeling stuck with your brand, and need a bit more help book a Boost Power hour We will discover what’s holding you back, develop a plan to create the brand you always dream about. 

Or book a 1 hour Boost Your Skills training session which is Ideal if there is something techy you are stuck on and just need a little bit of help, or book regular sessions to up skill and develop your books, branding and online marketing.  

Are you my ideal client?

Are you a coach, consultant or a creative? Are you an expert in your field? Do you already create lots of content for online, marketing, courses, programmes and 1-2-1 services? 


Do you…
Lack time, techy skills and creativity?
Often feel stuck and overwhelmed?
Feel held back by your branding?
Struggle to attract your ideal clients?
Want to publish a book but don’t know where to start?

I totally get it! I know the struggle with the juggle. As a business owner and mum myself, I know how hard it is to build a business, grow an audience and find your ideal clients, as well as having a life!

If you said YES to most of this, then you are most definitely my ideal client!  

Are you my Ideal Client?
Boost Yourself

Boost Yourself!

After working with me you will feel

Proud and confident about your brand
Empowered, supported and in control of your brand
Aligned with your ideal clients
Excited to publish your own book!
No fear of brand visibility

I know how much, time, energy and passion you invest in developing your brand, in writing and publishing your books, in marketing, promoting and launching your offers. So if like me, you value expertise, trust, integrity and authenticity then I would love to work with you!

Client Testimonials

Get in touch

Email: hi@missdigitalmedia.co.uk
Facebook: @missdigitalmedia
Instagram: @missdigitalmedia
LinkedIn: beckiesanderson
Sign up for my mailing list for updates, discounts and offers.
Facebook Group: Boost your Skills, Boost your Brand with Miss Digital Media 

Lisa Gillbe Testimonial

Testimonial – Lisa Gillbe Email Marketing and Graphic Design.
Lisa Gillbe, a Personal Stylist needed graphics, sales, and landing pages, plus an automated email sequence to promote and launch her free webinars and paid online courses.

Lisa Gillbe  Instagram Story Picture
Lisa Gillbe Instagram Story Picture
Lisa Gillbe Graphics
Lisa Gillbe Graphics

Client Testimonial

What services did Beckie provide for you?
Beckie designed and created my first sales funnel which included, landing and sales page and an email sequence. Beckie developed the layout, style and graphic design for the sales and landing pages and managed the whole process of setting up the sales funnel, creating the landing pages for lead magnets to build up my email list.

Why did you need that service? 
I’d been working 1:1 with my clients for 10 years until Covid hit and pulled the rug away from my in-person services. I had to act fast and decided to take all my expertise online. I really didn’t know what I was doing until I started working with Beckie.

What gave you the confidence to invest in working with Beckie?
Beckie was recommended to me by my VA.

How did you find working with Beckie? 
Beckie helped me to understand the crucial element of building a functional sales page and funnel and how build out my email list, style and graphic design the landing pages and manage the whole process. In effect she built my first pipeline and there’s no way I’d have been able to do that by myself.

What difference has working with Beckie made to you and your business? 
Beckie helped me to create an email marketing campaign and email sequence for the launch my newly created digital course really early in my online business journey.

I’m a stylist and that’s my expertise! I needed an expert like Beckie to take my business online. That stuff blows my mind plus I just don’t have time to do it.

I think what really stood out for me is that Beckie’s designs were spot on for my target client. She got me too and managed to create graphics on the sales pages that conveyed the message I was trying to get across with style and humour. Overall, she creates engaging-looking content and it’s important to stand out amongst all the noise!

Would you recommend Beckie to others?
I would recommend Beckie, she is very patient and very professional. Thanks Beckie!

Want to know more?

Take a look through my portfolio for inspiration, check out my offers or if you would like Beckie to design your logo and branding, please get in touch.

Miss Digital Media

Branding | Books & Ebooks | Graphic Design | Online MarketingTraining |

Check Out My Offers

 

Check Out My Offers: Logo design from £249, Branding packages from £599, Book Cover Design from £149, Training from £45ph, online marketing support from £200pm.

Miss Digital Media offers a range of graphic design services, branding packages, online marketing support, and training. For a bespoke quote please get in touch.

Book a FREE 15 min 1-2-1 Consultation today!

Do you need help with your branding?
Do you need a logo?
Do you need help with your website or online marketing? 
Do you want to publish a book?

I’m here to help!
We can discuss your business, your project, and your needs, and develop a plan that will provide you with, resources, information, and advice to move forward.

BOOK NOW

 

MY SIGNATURE OFFERS

BOOST
LOGO
DESIGN

£ 249
  • 1-2-1 Consultation
  • Unique Logo Design
  • Logo Concepts
  • Vector Source Files
  • Supplied in .jpg, tiff, eps, png formats
Popular

BOOST YOUR BRAND
PACKAGE

£ 799
  • 1-2-1 Consultation
  • Unique Logo Design
  • Mood Board
  • Logo Concepts
  • Vector Source Files
  • Supplied in .jpg, tiff, eps, png formats
  • Brand images
  • Brand Colours Kit
  • Social Media Graphics
  • Canva Templates

SUPERBOOST YOUR BRAND PACKAGE

£ 999
  • 1-2-1 Consultation
  • Logos
  • Mood Board
  • Logo Concepts
  • Vector Source Files
  • Supplied in .jpg, tiff, eps, png formats
  • Brand images
  • Brand Colours Kit
  • Design of business cards and a promotional leaflet or an email marketing template and landing page. Optional brand guidelines + £100

MY SIGNATURE OFFERS

BOOK, EBOOK
TYPESETTING OR COVER DESIGN

Prices start from
£ 149
  • 1-2-1 Consultation
  • Book/ Ebook Typesetting or Book Cover Design
  • 2 PDF proofs for correction
  • Print ready pdf

BOOST YOUR BRAND WITH BOOKS
PACKAGE

Maximum 40,000 Word Manuscript
£ 999
  • 1-2-1 Consultation
  • Page design
  • Formatting
  • 100-200 Pages
  • 1-20 Images
  • Cover Design
  • Paperback
  • Ebook
  • FREE Cover Mock ups
  • UPLOAD FILES TO KDP

SUPERBOOST YOUR BRAND 
WITH BOOKS
PACKAGE

Maximum 40,000 Word Manuscript
£ 1499
  • 1-2-1 Consultation
  • Page design
  • Formatting
  • 100-200 Pages
  • 1-20 Images
  • Cover Design
  • Paperback
  • Ebook
  • FREE Cover Mock ups
  • UPLOAD FILES TO KDP
  • Create online marketing, lead magnets and landing page or author website

BOOST YOUR SKILLS, BOOST YOUR BRAND, BOOST YOURSELF!

MY BOOKS EBOOKS & DOWNLOADS

BOOST YOURSELF JOURNAL 

A journal for ambitious business women. 
Order now

EBOOK 
Boost Your Brand With Books: Self Publishing Books & eBooks

JOIN MY MAILING LIST

 

Join my mailing list to receive my FREE ‘Boost your Brand’ ebook download and get 10% discount on my branding, design and training services – Sign up now

Boost Yourself – Ginny Marsh interviews Beckie Sanderson

Boost Yourself: Ginny Marsh interviews Beckie Sanderson about the inspiration behind the Boost Yourself Journal, for businesswomen to write colour and doodle away stress.

Ginny Marsh Interviews Beckie Sanderson
Ginny Marsh Interviews Beckie Sanderson

See the interview in Ginny’s Facebook Group where we talk about the inspiration behind the Boost Yourself Journal and how it can help you to boost yourself, your vision, and values.

Who is the Boost Yourself Journal for? 

A: This journal is for ambitious businesswomen who feel stressed and overwhelmed, who struggle to juggle their business and personal life with their own self-care and wellbeing while developing their business and their brand.

They need the Boost Yourself journal to focus on their personal and business development, to put into action some of the things they’ve already learned about mindset, manifesting, and goal setting. Or to simply get things off their chest when they are stressed out. 

Ginny says ”This journal is perfect not only for brainstorming business stuff, but just getting to know yourself better!” 

What benefits does the Boost Yourself Journal provide? 

It provides so many benefits and it’s packed with tips, resources, and inspiration. It also provides a safe place to practice journaling, mindfulness, gratitude, reflection, and manifestation. You can use it to get things off your chest, record your achievements and keep yourself on track. 

Use it to set goals, plan out your business projects, manifest your dreams, mind map your ideas, doodle, sketch and colour away your stress with the creative illustrations. The mission & purpose and the ideal client exercises will help to ‘Boost Yourself’ and your business!

Ginny “Amazing so it’s, a really good mix of journaling and colouring.” 

Why did you create the Boost Yourself Journal?

The idea for the journal came about when talking with my client Faye Cox, who is a mindset and confidence coach. 

Faye asked me “What happened with that colouring book that you’re meant to be creating? Me: “Oh Yeah, it didn’t happen.” 

I listed various reasons, you know because this and that, I haven’t had the time and I just haven’t got around to it. They were all BS excuses. I realised that once again my imposter syndrome was getting in the way of my creativity. 

Faye said “Well, what’s stopping you? You need to create this book then! 

Me: “Okay. then, I will!” 

I decided “OK I’m gonna do this, colouring book!” because I love pattern illustration design and as a publishing specialist I really should have my own book! But actually, I fairly quickly realised that I literally didn’t have the time to put into creating a coloring book. I had some illustrations and stuff that I could repurpose. So I thought I know I’ll create a journal instead, as that will be much easier. (haha!).

You and your desk needs a copy of the Boost Yourself Journal!
You and your desk needs a copy of the Boost Yourself Journal!


What’s in the Boost Yourself Journal? 

The Journal includes:

  • lined and blank pages, starting with the “Today I…” prompt
  • Illustrations for colouring
  • Little Lady mood tracker
  • Boost Yourself tips from other businesswomen
  • The mission and purpose, and ideal client exercises, which include the questions who, why, what, where, and how. These exercises are all about developing ourselves, our businesses, and our brand.
  • At the back of the journal is a four-page business directory

Ginny Says: “This Journal gives so many different options of getting to know yourself, getting to know your business better, knowing what you’re supposed to be doing with your marketing and stuff. It’s also helping you to de-stress and get more creative! There’s so much in this and then you get a list of suppliers that you can collaborate with as well. It’s brilliant.” 

How does the Boost Yourself Journal help businesswomen to develop their business and brand? 

In business, self-care is so important, it is especially important for those who are feeling stressed and overwhelmed. The journal provides a safe place to explore, reflect and destress. The mission and purpose and ideal client exercises, resources, and tips all provide an endless source of personal and business development.

Doing that core work on your mission and purpose and having that understanding really helps you to translate that information into your brand identity and brand values, even down to your logo, what colours you should be using things like that. It transcends all of those elements and that is why I had to include it in the journal. 

Ginny said “I think that’s the absolute key. Not knowing yourself properly is the thing that holds so many people back and feeling like they should be doing stuff when they don’t know their own values and really what they want and when you do that core work on yourself, then you become more in tune with actually what you want to be doing.“


Who contributed to the Journal? 

Nikki Sawyer wrote the foreword for the journal. Nikki, who I’ve dubbed the Queen of Journaling, is a coach supporting mum’s with anxiety, she encourages women to practice journaling. I’ve found her really inspirational, she’s just wonderful! In the foreword, Nikki share’s her journaling tips and explains the benefits of journaling for self-care and personal development. Nikki also suggested that I include a permission slip in the book, which I did.  

The Boost Yourself Journal is packed with ‘Boost Yourself’ tips, from a diverse mix of international businesswomen who share their expertise on branding, business development, marketing, mindset, confidence, fashion & style, health & wellbeing, healthy eating, meditation, and breathing exercises and much more. So there is something for everybody, that’s what makes it feel really special. 

What are your favourite Boost Yourself Tips from the Journal? 

Gosh, that’s a tough one! They are all so good I couldn’t possibly choose. But I do like Nikki Sawyers Boost Yourself Tip: 

“I highly recommend defogging in a messy head with a beautiful journal. There are many ways to journal, you can journal positivity and shift mindset, you can journal to get things out on paper. Once you actually see it, it jumps into your conscious mind and you can work on moving forward and clearing the blocks. Journaling is also a huge element of self-care time.  Self-care time is key to moving forward and positivity.” 

You shared some brilliant ones too Ginny for Gorgeous You Coaching & Gorgeous You Photography:

“Write down 20 Things you like about yourself, your appearance. Your abilities, your personality, and your character. See if you can increase it to 50 or 100 positive things over time.” 

Boost Yourself Journal – Boost Yourself Tip
by Ginny Marsh at Gorgeous You Coaching

“Try different poses in selfie mode with the self-timer on your phone and see what flattering shapes are for your unique body shape. Confidence comes from getting good at something with practice.” 

Boost Yourself Journal – Boost Yourself Tip
by Ginny Marsh at Gorgeous You Photography

One of my own tips from Miss Digital Media is:  

“Getting yourself out there is so important to build your reputation, raise your brand awareness and boost your visibility. Creating connections with potential customers and clients is an essential part of running your business. Whether it be online or offline networking and growing your tribe is so important. It’s not all about sales either. As meeting like-minded, passionate entrepreneurs, inspiring it is so inspiring.” 

Order your copy on Amazon today!

If you are looking for a lovely journal that also provides space for colouring and doodling, whilst offering business tips have a look at the Boost Yourself Journal. Would you or a businesswoman you know, benefit from having a copy? Treat yourself, a business buddy, or loved ones to a copy of The Boost Yourself Journal this Christmas, it would make a lovely and thoughtful Christmas gift and be a great tool to help kickstart 2022. 
Buy your copy of the Boost Yourself Journal.

Do you dream of publishing your own Book? Check out how Miss Digital Media has helps other clients to design and publish their books, Workbooks, and Journals. Or if you would like to have a chat with Beckie book a free consultation.

I am a Digital Woman

I am a Digital Woman: Join the Digital Women Membership and get access to training, networking, skills sessions and much more.
Sign up Now!

I am a Digital Woman I love that statement and what it means to me and many other digital women!

It means…

  • I am a connected woman
  • I have digital skills
  • I have many opportunities to learn
  • I have many opportunities to grow
  • I have many opportunities to share
  • I have many opportunities to develop and promote my business

Digital Women is a membership organisation focused on the empowerment, growth and success of women in business and digital.

Digital Women began as an event and Facebook community with the mission of empowering as many women through digital skill sharing as possible. Since being founded in March 2019, the community has grown very quickly, reaching far and wide across social media to support thousands of women.

Being part of the Digital Women Community has provided me with so much value, I feel supported and encouraged by the organisation and its members, it provides endless learning, development, training, workshops, and support.

I have personally found the Facebook group a very supportive and valuabe community, it is full of talented people with a diverse range of expertise. If I have a question I know that someone in the community will have the answer. Join the Digital Woman Facebook community.

Digital Women gave me the opportunity to be a guest speaker at the Digital Women Summit, and to take part in lots of high profile events.

I’ve had the chance to collaborate and network with hundreds of women and I’ve met some truly talented and inspirational people by getting involved!

Digital Women Power in the Pack

It makes me feel tingly when I think about all the exciting things that Digital Women has to offer!

I was particularly excited to hear the announcement about the Digital Women Awards, so I decided to enter! Fingers crossed that my application will be accepted! Find out more about the Digital Women Awards.

Digital Women I can and I will

Be part of this amazing global community of women in business and digital. Gain the support, skills, and inspiration you need to grow and develop. The Digital Women Membership provides access to more than 90 digital skills training sessions, online training, networking, downloads and resources, and a huge community of incredible women!

If you would like to join the Digital Women membership Sign up here

Thank you Digital Women you are awesome!

Big love

❤️

Read more articles from the Miss Digital Media’s Classroom Blog

If you need help with branding, blogging, websites, or self-publishing please get in touch – I’m here to help! 

Call 07900002530 or email beckie@missdigitalmedia.co.uk

Miss Digital Media

Branding | Books & Ebooks | Graphic Design | Online MarketingTraining |


Boost Your Brand

Boost Your Brand with Miss Digital Media. Beckie Sanderson of Miss Digital Media recently created a video workshop for the upcoming Digital Women Summit.

This online event has been created by Her Business Buddy and is taking place between 7th-11th September. You can sign up for the event here:

This event aims to empower women globally with digital skills, hosting 22 speakers on a range of topics over 5 days.

It is the first event of its kind to take place for India but will be available for free to anyone all over the world.

Boost Your Brand Workshop

This workshop covers a variety of topics including:

  • Mindset & Branding
  • Ideal Client: Why, Who, What, Where and How
  • Brand Identity
  • Brand Visibility
  • Customer Experience

Throughout the process of creating and developing a business brand or a personal brand, we have to think about so many different factors.

A brand is not just about the design of a company logo, and the colours used in marketing, it is so much more than that! 

This workshop provides practical advice, and access to my ideal client worksheet, which actionable tasks that will really help to give your Brand a Boost. You can get a sneak preview here!

I hope you found my video workshop helpful? I’d love your feedback and comments, and some likes and subscribes to my YouTube Channel would be great!

Thank you

Beckie x

Would you like to be featured in this Classroom Blog?

If you would like to write a guest post or be interviewed for Miss Digital Media’s Classroom blog please email beckie@missdigitalmedia.co.uk

Read more articles from the Miss Digital Media’s Classroom Blog

If you need help with branding, blogging, websites, or self-publishing please get in touch – I’m here to help! 

Call 07900002530 or email beckie@missdigitalmedia.co.uk

Miss Digital Media

Branding | Books & Ebooks | Graphic Design | Online MarketingTraining |

How Customers Experience Shapes Your Brand

How Customers Experience Shapes Your Brand: In this classroom blog, Miss Digital Media collaborates with Katie Spreadbury, from Orange Sheep Research.

Katie provides a different perspective on how we can give our Brand a Boost by considering the customer’s experience of our brand and identifying how we can improve our brand by asking our customers questions.

Katie Spreadbury - Orange Sheep Research
How customers experience shapes your brand

You do not own the way your brand is perceived

Sure you can work out your brand values, sort your logo, colour palette and design, choose your brand voice, and so on. But the fact remains, your audience – your customers/clients and the people you are targeting to be customers/clients in future – are the only ones who truly know your brand. 

Because their truth – the way they perceive your brand – is the only one that matters. 

Every interaction you have with your customers shapes their view of your brand. From the post you put on social media, to your website, to the experiences they have of dealing with you directly (purchasing or working with you) to the way they see you interacting with others online – it all shapes their perception of you and therefore your brand image.

Is the image you are putting out there the same as the one you think you are putting out?

For example, one of your brand values might be “helpful”. But if they are seeing a lot of comments and questions on your social media page going unanswered, this will not be something they particularly associate with you.

The only way to really know what they think of you is to ask them.

Asking questions such as what words they would associate with your brand, how your brand makes them feel, whether they agree your brand is aimed at them. What do they really think of you? Do they associate the values you are trying to portray with you? 

Only by having these conversations can we know what people are really thinking about us. For more advice on how to have these conversations with your audience check out Katie’s blog on the issue ‘What do your ideal customers value more than anything?

Katie’s Biog:  

Katie Spreadbury founded OrangeSheep Research to help small businesses increase sales by building a band of loyal customers who buy more, more often, and who will shout about them to anyone who will listen. Katie believes that when a business knows what their customers really think they have the foundations to build a business their customers love, and she helps them get there through high-quality customer research. To learn more about how to find out what your customers really think to join Katie in her free Facebook group, the aptly named “What your customers REALLY think”.

Miss Digital Media would like to thank Katie for sharing her useful tips and advice which will help to Boost Your Brand. 

Would you like to be featured in this Classroom Blog?

If you would like to write a guest post or be interviewed for Miss Digital Media’s Classroom blog please email beckie@missdigitalmedia.co.uk

Read more articles from the Miss Digital Media’s Classroom Blog

If you need help with branding, blogging, websites, or self-publishing please get in touch – I’m here to help! 

Call 07900002530 or email beckie@missdigitalmedia.co.uk

Miss Digital Media

Branding | Books & Ebooks | Graphic Design | Online MarketingTraining |

Personal Branding, Photography, and Visibility

Personal Branding, Photography, and Visibility: In this classroom blog, Miss Digital Media collaborates with Ginny Marsh, from Gorgeous You Photography.

Personal Branding and VIsibility

Throughout the process of designing and developing a personal brand, we have to think about so many different factors. A brand is not just about the design of a company logo, or the colours used in marketing, it is so much more than that!

Branding encompasses our personal mission, values, and ethos, our business vision, our unique selling points, our tone of voice, style of writing, and communication. We’ll need to create brand words, elevator pitches, and memorable straplines or tag lines for our marketing and promotions.

We need to be clear about the products and services we offer and who our target audience is. All of these things need to be represented in a visual way which is why the brand design is so important.

Choosing the right images and colours and creating a layout and design that is fit for purpose ensures our products and services appeal to our ideal customers.

As a branding designer myself I feel it is really important to explain that building a brand takes time, it doesn’t happen overnight. It is a gradual and ongoing process, which requires the business owner to invest time and finances to develop and grow their brand.

Business owners need to build the like, know, trust factor with their customers, and to demonstrate their credibility through their bio’s, cv, expertise, and testimonials.

However, it is equally as important how we present ourselves. These days it’s the norm to share photos and videos of ourselves on social media to promote our personal brands, so how we look, how we dress, and how we speak can really make all the difference to getting our potential customers to like, know and trust us. 

Some of these things may put some people off even starting a business. Speaking from experience I know that my own lack of confidence has prevented me from achieving in my business, and I know that there are many business owners who feel the same about their own personal brand, which has stopped them from being visible to their customers.

Personal Branding and Visibility

I asked Ginny Marsh, Personal Branding Photographer, and Body Confidence Coach at Gorgeous You Photography, some questions about how we can improve our personal branding and visibility.

What is Personal Branding Photography and why do we need it?

We all need to start with a good headshot… But personal branding photography is so much more than that! It’s a collection of photos that represent the essence of your brand.

I work with my clients to create images that tell a story about who you are, what you do, your process, and how you deliver your product or service. I bring out your personality, show how it feels to work with you, and why you’re different from your competitors.

It’s so important to have good Personal Branding photographs to make you stand out and show you as the expert at what you do.

Personal Branding and Visibility

What tips can you give on creating great personal brand photos?

When planning each shoot, I always ask my clients to get clear about a few branding key essentials: 

  • What is it that you do? 
  • Where do you work and/or meet clients (and does that fit in with your brand)?
  • What are you actually selling (product/service) and also, what FEELING or RESULT are you selling?
  • How do you want to be portrayed and come across to your ideal clients?
  • Who are your ideal clients and what are they interested in?
  • What do you want your branding images to do for you and what do you want to achieve?
  • What’s your process or client journey? How could you show what it’s like to purchase from you?
  • What are your brand values and/or company ethos?
  • Who are you and what’s your personality and style?
  • What are your brand colours?

What can we do to make our brand visually unique?

I absolutely love to create mood boards on Pinterest! It’s a great place of inspiration and visual references for how you want your brand and images to look, and I love to help my clients to get creative making mood boards.

When planning a personal branding shoot, you need to think about what would really make you stand out and tell your story.

Think about your branding colours, and how you can keep those throughout all your branding photography.

Think about props, locations, outfits, and styling that says something unique about who you are, your values, and how you work. You don’t want to look like everyone else. And ultimately, think about where you’ll be using the images (online and in print).

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How can we improve our camera confidence?

I have one main rule for getting more camera confident… and that’s PRACTICE!!! The more you do something, the easier it gets. And as with most people, it’s probably completely out of your comfort zone because you aren’t used to having your photo taken.

So practice taking lots of selfies, or get your friends to take photos (unless they’re really bad and make it worse). A good photographer will put you at ease and make it enjoyable.

However, I have a few other tips to get you more instantly confident in the short term… 

  • Listen to your favourite music and dance to it! 
  • Wear your favourite perfume
  • Wear an outfit that makes you look and feel really good
  • Tell yourself positive things, such as “I can do this, and I’ll be great at it!”
  • Make sure you’ve got good posture (sit/stand up straight and relax your shoulders down), even do a good power pose like you’re Wonder Woman!

What tips can you share on creating great selfies and product shots? Or if offering services how can we show that in our pictures? 

That would take way more than a blog to answer! I can show you tutorials on all this and more in my private Facebook group called “Gorgeous You – The confidence to be visible”, In the group I share:

  • fun challenges to get you more camera confident
  • personal branding tips
  • self-love and confidence tips
  • photography tips
  • advice from other fabulous experts
  • accountability for you to be more visible!

The Facebook group is to support women to improve their self-esteem, camera confidence, and visibility in their business.

Ginny’s group called Gorgeous You – The Confidence to be Visible, has been very helpful indeed, it has helped me to learn new skills, and improve my camera confidence, and I have been posting more selfies doing more video than I ever thought possible, better still I have helped to boost my own brand and visibility. 

Click here to join the group: https://www.facebook.com/groups/gorgeousyouconfidence/

Connect with Ginny on Social media:

Facebook: https://www.facebook.com/GorgeousYouPhotographybyGinnyMarsh/

Instagram: https://www.instagram.com/ginnymarshphotography

For more information about Ginny’s Personal Branding Photography, and to see some more of her gorgeous photos, visit: https://gorgeousyouphotography.co.uk/gorgeous-you/headshots-branding-photography/

Miss Digital Media would like to thank Ginny for sharing her tips and advice on personal branding, photography and visibility.

Would you like to be featured in this Classroom Blog?

If you would like to write a guest post or be interviewed for Miss Digital Media’s Classroom blog please email beckie@missdigitalmedia.co.uk

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If you need help with branding, blogging, websites, or self-publishing please get in touch – I’m here to help! 

Call 07900002530 or email beckie@missdigitalmedia.co.uk

Miss Digital Media

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