I understand the challenges you face with developing your business, building your personal brand and creating content for your online marketing. You probably feel…
Stressed and overwhelmed
Held back by your branding
Struggling to attract your ideal clients
Frustrated by your a lack time, skills or creativity
I understand the challenges of building brand consistency across so many different platforms and that each person has different challenges, and is at a different stage of their business journey.
It is my mission and purpose to empower women in business using my skills and expertise.
I provide a friendly and supportive approach that is tailored to your needs because as an ambitious business owner myself, I know the struggle with the Juggle in developing your business and. your brand.
Let me help you to…
Stop the stress and overwhelm
Discover what’s holding you back
Create the brand you dream about
Attract your ideal clients
Do your thing!
Book a free 15 min consultation with me so we can get to know each other, and discuss what you need help with.
Or, if you are feeling stuck with your brand, and need a bit more help book a Boost Power hour We will discover what’s holding you back, develop a plan to create the brand you always dream about.
Or book a 1 hour Boost Your Skills training session which is Ideal if there is something techy you are stuck on and just need a little bit of help, or book regular sessions to up skill and develop your books, branding and online marketing.
Lack time, techy skills and creativity?
Often feel stuck and overwhelmed?
Feel held back by your branding?
Struggle to attract your ideal clients?
Want to publish a book but don’t know where to start?
I totally get it! I know the struggle with the juggle. As a business owner and mum myself, I know how hard it is to build a business, grow an audience and find your ideal clients, as well as having a life!
If you said YES to most of this, then you are most definitely my ideal client!
After working with me you will feel
Proud and confident about your brand
Empowered, supported and in control of your brand
Aligned with your ideal clients
Excited to publish your own book!
No fear of brand visibility
I know how much, time, energy and passion you invest in developing your brand, in writing and publishing your books, in marketing, promoting and launching your offers. So if like me, you value expertise, trust, integrity and authenticity then I would love to work with you!
Personal Branding, Photography, and Visibility: In this classroom blog, Miss Digital Media collaborates with Ginny Marsh, from Gorgeous You Photography.
Throughout the process of designing and developing a personal brand, we have to think about so many different factors. A brand is not just about the design of a company logo, or the colours used in marketing, it is so much more than that!
Branding encompasses our personal mission, values, and ethos, our business vision, our unique selling points, our tone of voice, style of writing, and communication. We’ll need to create brand words, elevator pitches, and memorable straplines or tag lines for our marketing and promotions.
We need to be clear about the products and services we offer and who our target audience is. All of these things need to be represented in a visual way which is why the brand design is so important.
Choosing the right images and colours and creating a layout and design that is fit for purpose ensures our products and services appeal to our ideal customers.
As a branding designer myself I feel it is really important to explain that building a brand takes time, it doesn’t happen overnight. It is a gradual and ongoing process, which requires the business owner to invest time and finances to develop and grow their brand.
Business owners need to build the like, know, trust factor with their customers, and to demonstrate their credibility through their bio’s, cv, expertise, and testimonials.
However, it is equally as important how we present ourselves. These days it’s the norm to share photos and videos of ourselves on social media to promote our personal brands, so how we look, how we dress, and how we speak can really make all the difference to getting our potential customers to like, know and trust us.
Some of these things may put some people off even starting a business. Speaking from experience I know that my own lack of confidence has prevented me from achieving in my business, and I know that there are many business owners who feel the same about their own personal brand, which has stopped them from being visible to their customers.
I asked Ginny Marsh, Personal Branding Photographer, and Body Confidence Coach at Gorgeous You Photography, some questions about how we can improve our personal branding and visibility.
What is Personal Branding Photography and why do we need it?
We all need to start with a good headshot… But personal branding photography is so much more than that! It’s a collection of photos that represent the essence of your brand.
I work with my clients to create images that tell a story about who you are, what you do, your process, and how you deliver your product or service. I bring out your personality, show how it feels to work with you, and why you’re different from your competitors.
It’s so important to have good Personal Branding photographs to make you stand out and show you as the expert at what you do.
What tips can you give on creating great personal brand photos?
When planning each shoot, I always ask my clients to get clear about a few branding key essentials:
What can we do to make our brand visually unique?
I absolutely love to create mood boards on Pinterest! It’s a great place of inspiration and visual references for how you want your brand and images to look, and I love to help my clients to get creative making mood boards.
When planning a personal branding shoot, you need to think about what would really make you stand out and tell your story.
Think about your branding colours, and how you can keep those throughout all your branding photography.
Think about props, locations, outfits, and styling that says something unique about who you are, your values, and how you work. You don’t want to look like everyone else. And ultimately, think about where you’ll be using the images (online and in print).
How can we improve our camera confidence?
I have one main rule for getting more camera confident… and that’s PRACTICE!!! The more you do something, the easier it gets. And as with most people, it’s probably completely out of your comfort zone because you aren’t used to having your photo taken.
So practice taking lots of selfies, or get your friends to take photos (unless they’re really bad and make it worse). A good photographer will put you at ease and make it enjoyable.
However, I have a few other tips to get you more instantly confident in the short term…
What tips can you share on creating great selfies and product shots? Or if offering services how can we show that in our pictures?
That would take way more than a blog to answer! I can show you tutorials on all this and more in my private Facebook group called “Gorgeous You – The confidence to be visible”, In the group I share:
The Facebook group is to support women to improve their self-esteem, camera confidence, and visibility in their business.
Ginny’s group called Gorgeous You – The Confidence to be Visible, has been very helpful indeed, it has helped me to learn new skills, and improve my camera confidence, and I have been posting more selfies doing more video than I ever thought possible, better still I have helped to boost my own brand and visibility.
Click here to join the group: https://www.facebook.com/groups/gorgeousyouconfidence/
Connect with Ginny on Social media:
For more information about Ginny’s Personal Branding Photography, and to see some more of her gorgeous photos, visit: https://gorgeousyouphotography.co.uk/gorgeous-you/headshots-branding-photography/
Miss Digital Media would like to thank Ginny for sharing her tips and advice on personal branding, photography and visibility.
If you would like to write a guest post or be interviewed for Miss Digital Media’s Classroom blog please email email@example.com
Read more articles from the Miss Digital Media’s Classroom Blog
If you need help with branding, blogging, websites, or self-publishing please get in touch – I’m here to help!
Call 07900002530 or email firstname.lastname@example.org
What does your logo say about you? Does it give the right impression of your business? Does it tell people what you do? Does it represent your brand well?
As a business owner, there are many aspects to consider in creating your logo and brand identity, such as budget, functionality, and creating the right look and feel for your business.
Investing in your Logo design
When selecting a designer to work with it is very important to choose the right person for the job, which can be quite confusing when there are so many designers and various price options available.
Whether your business is a start-up or an established business, you need to ensure that any investment provides brand assets that are fit for purpose and bring a good return on investment.
As I designer I am frustrated by seeing other ‘designers’ offering logo design or any design services for that matter at extremely low cost. I think this de-values, the quality, and integrity of design.
Yes, there are many people on websites like fiver and people per hour who will offer you the world for a fiver. I would hedge my bets that it’ll cost you more than a fiver to fix the problems and any loss of time in using their services – this would be such a bad investment.
Recently I’ve seen many low budget logo design services being advertised for a little as £5-£20. Some show examples that can’t really be called logos in my opinion. Others may look pretty but don’t really stand up as proper logo designs that are scalable, legible, or unique.
What is worse is that often these services are in some cases not using the correct software tools or following the most basic of design principles and as a result, they are not providing their clients with properly designed logos.
Logo’s should be created in a vector format, and customers should be supplied with a .ai file so that the logo design can be used for a variety of purposes. But then again for £5! Could anyone really expect to get a decent, unique professional logo design supplied in the correct formats? I think not!
Below I’ve listed 3 pricing categories for logo design in the current market and what you can expect to get for those prices.
Logo Design Budget
Low Budget £5-20: Generic, basic, template logo designs, created on Canva, or with incorrect tools or software. Whilst they might look ok and sufficiently do the job on your social media, will these stand up to being used in print media? Is the work provided fit for purpose? Does it make your business look professional or amateurish? I think it makes it look like you don’t value your own business more than £20.
Mid Range £100-£350: I feel this is a more realistic ballpark figure and a fairer price for creating a professional logo design. Depending on your requirements and design brief, you should expect to receive initial design concepts, 1 lot of variations based on your feedback, and the final logo design, also possibly a final logo supplied in different colorways. I would ensure that you receive a variety of different formats and sizes for use in print and social media. You should check with your designer how their process works and what their price includes.
High-Cost £1000-£15,000 plus: This price range would be for much larger organisations or corporate businesses. This would be for a very high-end logo and branding design for global, international audiences, and high ticket business. Where a client wants to create a complete brand identity and develop company brand guidelines to follow. Such as specifying colour palettes, fonts, sizing, spacing, image elements, language and tone of copywriting, and much more.
Miss Digital Media Logo Design
I am offering logo design from just £249. Providing clients with a bespoke design supplied in a variety of formats to use in print and social media.
The process is simple, I discuss the client’s brand and design brief, and create some draft concepts, from which a final logo is developed and supplied in a variety of formats.
If you would like to discuss this service in more detail please get in touch! I’m always happy to discuss these things – there is never any obligation to purchase. Take a look at the Portfolio page to see examples of my work.
Please get in touch if you would like to discuss your logo design – I’m here to help!
Call 07900002530 or email email@example.com